Senior Paid Media Consultant

You, our future Senior Paid Media Consultant, are motivated and highly engaged from the beginning. We offer the opportunity for you to make an impact on how we execute Paid Media strategies as an agency and to share in that success with a team that embraces a commitment to work-life balance.

We are looking for someone who can step in and directly impact the growth of our Paid Media department. We need someone who can identify campaign optimization opportunities and execute a tactical plan to drive growth in foundational paid search and social channels, such as LinkedIn, Google Ads, and Facebook. We expect you to have an in-depth understanding of how to review budget allocations, keywords, audiences, and ad copy to identify ways to improve messaging and calls to action.

The Senior Paid Media Consultant is critical to ensuring Knucklepuck is consistently innovating and improving how we deliver Paid Media success for our clients. Your expertise will help shape Knucklepuck’s reputation, ensuring we are delivering modern and innovative solutions that drive results. Success in this role means driving client success that results in strong client retention, referrals, and expansion opportunities for Knucklepuck.

You will report to the VP of Client Services and will work closely with our Paid Media team, and other marketing team members to support Knucklepuck’s growing client portfolio. You must be able to take direction, accept feedback, and cultivate strong professional relationships both externally (with clients, experts, sources, etc.) and internally (with colleagues across departments at all levels within the company).You need to be a true team player who is enthusiastic about applying your expertise to share in our growth.

• Committed to embracing our Core Values of Accountability, Integrity, and Empathy, practicing these daily
• Experienced marketers, with at least 3 years of Paid Media strategy and execution. Experience in Google Ads and LinkedIn Ads is required. Microsoft Ads, Meta Ads, and additional platform experience preferred
• Strong communicators and effective relationship builders, especially with professional peers and clients
• Experienced with providing detailed creative and landing page recommendations. Hands-on experience with landing page builders (HubSpot, Unbounce, etc)
• Comfortable using common paid media reporting tools (Google Analytics, Looker Studio) to convey detailed insights with actionable takeaways
• Subject matter experts in Paid Media and able to leverage these disciplines to deliver successful client outcomes
• Creative problem-solvers and strategic thinkers with an ability to adapt to shifting priorities while still maintaining progress toward strategic objectives
• Passionate about the digital space and how to connect businesses and consumers online
• Detail-oriented and organized to help manage tasks, meet deadlines, and oversee and support multiple projects simultaneously

Your primary responsibilities will include:

• Managing and retaining Knucklepuck’s Paid Media clients. This includes producing and executing project plans, running client meetings, and managing expectations internally and externally. This is a client-facing role where project management is a crucial skill
• Supporting fellow Paid Media team members on large retainer projects, including strategic deliverables and reporting
• Capturing feedback and action items from client meetings to document next steps in Knucklepuck’s project management system, Asana
• Conducting audits of current client’s digital footprint and use insights to drive ongoing Paid Media strategy and campaign performance
• Advising clients and fellow team members on Paid Media best practices for performing bid & budget management, optimizing ad copy, and developing other strategic Paid Media recommendations
• Researching competitors to determine additional strategic Paid Media opportunities based on industry trends
• Keeping clients and fellow team members up to date on new trends, algorithms, and digital tactics
• Using insights from client analytics to inform ongoing strategy and to proactively pivot based on campaign performance
• Identifying opportunities for client upsells and cross-sells
• Assisting in developing case studies that highlight the successes of Paid Media clients, as delegated by Management
• Contributing to company thought leadership by developing blog content related to Paid Media strategy and expertise
• Contributing towards updating the Paid Media deliverable/process templates to improve efficiency and the quality of services offered
• Contributing towards business development proposals to help secure new work for our Paid Media portfolio

It would be great if you have:

• Agency experience, managing multiple clients/projects at once
• Published Paid Media thought leadership
• Familiarity with web analytics (e.g. GA4, Google Tag Manager)
• Google Analytics Certification, Google Ads Certification, Bing Ads Certification.
• Experience with landing page development, conversion rate optimization (CRO), WordPress, and/or website development

Base salary range is $70-$80k USD. Your final offered compensation will be determined by your skills, thought leadership, and experience.

At Knucklepuck, you will receive the following benefits.

• 15 days of PTO (increases after 3yrs); unlimited sick leave
• Office closure between Christmas and New Years Day
• Paid parental leave after 1 year
• Opportunity to participate in our monthly DEIB grant program
• Donation-matching to organizations that support DEIB work
• 401k with 4% company match
• Flexible work hours
• Provided Macbook and other essential WFH equipment
• Contributions toward a competitive medical plan, including dental and vision
• Professional development opportunities such as our book club, conferences, or webinars
• Virtual teambuilding events throughout the year (ex. cooking class, escape room, trivia) not to mention the occasional holiday gift or treat
• Company retreat and other in-person events (ex. concerts, sporting events, city-wide scavenger hunts)
  Brettgammon. Ask us about it 😉
• Knucklepuck gear, stickers, and more!
• Startup business mentality: personal growth potential, career advancement and the opportunity to make meaningful impact on Knucklepuck’s growth

Knucklepuck thrives on growth from within. This role will serve an integral part of our paid media team and be afforded significant growth opportunities across the organization.

Knucklepuck understands that each of our team members have unique strengths, which is why we offer a variety of vertical and horizontal growth paths to our employees. Knucklepuck has both management and individual contributor roles which allow us to nurture your greatest potential within the company.

We are a fully remote digital agency dedicated to driving sustainable, bottom-line growth for our clients. To accomplish these goals, we become an extension of our clients’ teams to create extraordinary web experiences.

Our team is comprised of top-notch people specializing in SEO and Paid Media. We mirror our industry — innovative, creative, and growing — but we also reflect a unique mission to build up those around us with our specialized skill sets.

Knucklepuck is committed to consciously embracing a diverse, equitable, and inclusive culture as an extension of our core values. We make our decisions based on Integrity, we nurture our team through Accountability, and we practice Empathy to foster genuine collaboration.

To ensure optimal collaboration with our team, we are only accepting applications from those who live in the U.S.

As part of our commitment to Diversity, Equity, and Inclusion, we welcome all applicants, regardless of race, age, color, religion, national origin, sex, ability, or gender identity. We encourage Black, Indigenous, and people of color (BIPOC) as well as Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ+) to apply.

We want to meet our military veterans and full-time parents looking to re-enter the workforce. We welcome those with public and private sector backgrounds.

We have no roles at Knucklepuck that require a college degree.

We are privileged to work in an industry that requires no formal education and we feel compelled to use our position as a growing company to provide opportunities for under-represented groups.

Learn more about Knucklepuck’s commitment to Diversity, Equity & Inclusion.

When you apply, we only have one rule: no resumes or cover letters. We know these are time consuming to put together (and time consuming to review). We also recognize that higher education institutions train their students how to write resumes to present an overly favorable impression of a person’s skills. This gives an unfair advantage to those who attended college or were fortunate enough to pursue professional development over providing for themselves or their family.

We believe it is most important to evaluate how you will contribute as our Senior Paid Media Consultant. Our application process is precisely tailored with questions that give you an opportunity to tell us (in your own words) how you will contribute in this role.

Everyone has life experience that informs your worldview and we strive to eliminate factors that could trigger bias based on location, education, race, gender, and personal life circumstances.

We consider candidates based on your ability to do the job we’re hiring for, not the jobs you had before. Our interview process is designed for you to show us why you are the right fit for Knucklepuck and how your skills will help us achieve our goals.

If our Senior Paid Media Consultant position feels like a good fit, follow the button to show us what you got! We’re eager to meet you ????