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Paid Media Account Build

Paid Media is an investment, so it’s critical that we have alignment with our client on strategy.

For clients entering the Paid Media channel for the first time, the most important thing is establishing clear objectives, budget, and marketing mix. 

Market Research

We start with market research and competitor analysis, which informs our initial keyword research and ad groups. We validate these priorities with your team so that we can manage the ad spend budget most effectively.
Account Audit

Keywords & Bids

We produce all ad copy variations and establish our bid management strategy for launch. We ensure proper tracking based on measurable KPIs to maximize reach and minimize wasted ad spend.
Account Management

Marketing Mix

We prioritize the channels from the marketing mix to launch campaigns in phases. Our goal is to start capturing data as soon as possible to inform the rest of the marketing mix.
Account Expansion
Graphic showing Knucklepuck's Paid Media Process. Starts with Build. Next is Management. Finally Expansion.

Once campaigns are launched, we transition to the account management phase.

Learn more about Paid Media Account Management
Learn more about how Knucklepuck captures goals and architects a Paid Media Account Build from scratch.
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